As couples are, understandably, concerned about the impact of Coronavirus on their wedding plans, they are turning to you, their vendors for their special day, for reassurance of a plan of action for their wedding. So, what can you do to support, empathise and connect with your couples ahead of the day or if cancellations need to happen?
We break down our top tips:
- KISS – Keep It Simple, Silly: Don’t overcomplicate matters, keep the information you send clear, concise and to the point.
- Empathise with your couples: They are worried, they are sad, they are concerned and they don’t know where to turn. Put yourself in your couples’ shoes and try to think about what they want to know.
- Be open about your expectations and availability: If you have to self-isolate, be clear about when this will be, what your availability is and what impact this will have on their weddings. Keep an open line of communication with the couples this affects.
- Have a backup plan: For vendors who operate on the day services, make sure you have a backup plan, just in case you have to self-isolate at the last minute. That might mean creating a phone tree of suppliers who you trust to take on your booking in your absence, or perhaps (depending on your services) it’s finding a friend or family member who can make a contact-free delivery for you.
- Outline what you are doing in response to the virus: Have you reviewed your food safety/health and safety/cleaning products? Are you a venue that’s providing additional soap and hand sanitiser throughout your property? Are you operating a contact-free delivery service for items which require delivery on or before the day? Whatever your plans, make them known and inform your team, connections and clients.
Stay tuned for more information on the Coronavirus impact on the Wedding Industry. Get in touch if you have any specific questions you want our opinion on – we’re here to help!